Sublime

IDEAS ARE COMMODITIES

"ordinary words convey only what we know already ; it is from metaphor that we can best get hold of something fresh"

Each turn at talking

RATIONAL IS UP; EMOTIONAL IS DOWN

they can be based on similarities that arise from ontological and orientational metaphors.

Quantifying

Our interactions with our physical environment

It also serves the function of providing understanding.

we see coherence in diverse experiences when we can categorize them in terms of gestalts with at least these dimensions.