
Metaphors We Live By

The essence of metaphor is understanding and experiencing one kind of thing in terms of another.
George Lakoff, Mark Johnson • Metaphors We Live By
Symbolic metonymies that are grounded in our physical experience provide an essential means of comprehending religious and cultural concepts.
George Lakoff, Mark Johnson • Metaphors We Live By
The speaker puts ideas (objects) into words (containers) and sends them (along a conduit) to a hearer who takes the idea/objects out of the word/containers.
George Lakoff, Mark Johnson • Metaphors We Live By
human thought processes are largely metaphorical.
George Lakoff, Mark Johnson • Metaphors We Live By
The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts in the culture.
George Lakoff, Mark Johnson • Metaphors We Live By
Our observations about how a language can reflect the conceptual system of its speakers derive in great part from the work of Edward Sapir, Benjamin Lee Whorf, and others who have worked in that tradition.
George Lakoff, Mark Johnson • Metaphors We Live By
Viewing something as abstract as inflation in human terms has an explanatory power of the only sort that makes sense to most people.
George Lakoff, Mark Johnson • Metaphors We Live By
Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.