Metaphors We Live By

The essence of metaphor is understanding and experiencing one kind of thing in terms of another.

THEORIES (AND ARGUMENTS) ARE BUILDINGS

OBJECT USED FOR USER

the complex of properties occurring together is more basic to our experience than their separate occurrence.

It is important to remember that correlations are not similarities.

Directness:

Corresponding to the fact that we act as if time is a valuable commodity—a limited resource, even money—we conceive of time that way.

allows us to pick out parts of our experience and treat them as discrete entities or substances of a uniform kind. Once we can identify our experiences as entities or substances, we can refer to them, categorize them, group them, and quantify them—and, by this means, reason about them.

UNDERSTANDING IS SEEING

The agent monitors the change