Sublime

Flex commerce \ˈfleks \ ˈkä-(ˌ)mərs is demonstration of one’s taste, wokeness and cultural savvy through their spending.

As the industry shifts online, advertising will do for grocery what Facebook did to the ad industry. Suppliers will have self-serve tools to pay for guaranteed demand. This will shift the industry from being supply-driven (“how do we sell what we produced?”) to being demand-driven (“what do we need to produce?”). With up to 35% wastage in a $10... See more

Commerce: Platforms that help creators sell products. There’s also ample room for new entrants. Platforms like PopShop, Whatnot, Huddle and Lit Live are tackling livestream shopping—already a popular phenomenon in China—while others, like The Landing and The Newness, focus on vertical categories such as interior design and beauty, respectively.