The flex commerce era 💪

Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.

The purpose of flex commerce is to establish one’s status as distinct and superior to others. Unlike other forms of commerce, it’s unrelated to the cost of goods and services, but to their intangible, symbolic value. In flex commerce, price is secondary. Primary are the cultural, social and environmental capital that a good or service carries.