Sublime

2. Earned Triggers

The first goal of this negotiation is determining what everyone wants from a conversation.

In order to maximize your deliverability rates over time, you will want to try and write email in such a way that encourages users to be engaged with your content as measured by the metrics that mail providers use to track engagement--opens, clicks, and replies. Use engaging subject lines to persuade users to open your email. Include several links

Invitation Goes Further Than Manipulation. It can be very tempting to use charm and pressure to bend a group to your will. Especially if you tell yourself that your will is just to help them achieve their goals. But if you manipulate them to completion, the results won’t stick, because they didn’t do the work to actually get to the conclusion thems

“I’d like to give you an early look at this. Maybe it would be of interest to you. I’d love to get your comments on it.”

The real test of whether your motive is to win a debate or engage in real dialogue is the degree to which you encourage testing.

“What else is there you feel is important to add to this?”