Sublime
An inspiration engine for ideas
They are exponentially more effective than clumps of words.
Jim VandeHei, Mike Allen, • Smart Brevity
Berns found that most people went along with the view of the majority, even if it was wrong.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Clarity:
George Lakoff • Metaphors We Live By
Content:
George Lakoff • Metaphors We Live By
More polarization exists among well-informed voters than among poorly informed voters.
Arnold Kling • The Three Languages of Politics: Talking Across the Political Divides
Their results are deeply troubling. They found that once we take into account the views of rich citizens and interest groups, the preferences of average citizens had almost no impact on which policies were adopted. When the rich wanted something different to the average American, they almost always got their way.
Daniel Chandler • Free and Equal: A Manifesto for a Just Society
More than ten thousand more people voted in favor of the school funding initiative when the polling place was a school. Polling location had a dramatic impact on voting behavior.