Sublime

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more

12. "Instead of thinking of customers as leading to a sale, think of each sale as leading to a life-long relationship with a customer."

Give creative feedback like a pro. With this simple framework. There are three levels of creative feedback that we’re looking for; head, heart, and body feedback. Head feedback You want to question the goal, the problem we’re trying to solve, or whom we’re targeting. You’ve got feedback for the brief. In most cases this will require a rebrief.... See more