The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
amazon.com
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
follow the first principle of the Bushido—the way of the warrior: keep death in mind at all times.
Note to self: It’s a good idea to ask, “What am I not doing?”
No, markets weren’t “efficient” at finding the truth; they were just very efficient at converging on a conclusion—often the wrong conclusion.
On my grandfather’s tombstone, you will find his favorite Marx quote: “Life is struggle.” I believe that within that quote lies the most important lesson in entrepreneurship: Embrace the struggle.
I can now share my weaknesses, my fears, and my shortcomings.
As a CEO, there is no such luxury. As CEO,
No track record, no portfolio companies, no nothing. But people knew us and they especially knew Marc. So I said, “Rather than trying to create a totally new brand from scratch, why not just use your brand?”