Sublime

The framework that Natalie used to get over 120,000 people to buy her book Abs, Core, and Pelvic Floor is called Hook, Story, Offer.

Dan Sullivan is the cofounder of Strategic Coach, the number one entrepreneurial coaching company in the entire world. Dan has trained tens of thousands of the very best entrepreneurs to become even better. He helps his entrepreneurs clarify their “Unique Ability”—the activities that bring them the most excitement and energy and produce the biggest

6. Do you know how you will get predictable sales?

Grand Slam Offers

whatever you do, charge a lot.

These three formulas can be used separately or combined in a single sales letter. At least one of them and probably all of them can work for your business.

I stumbled on Dan Kennedy’s books, I was hooked.

It’s a book about personal transformation and reaching the highest levels of performance and success. Put more bluntly, this is a book about producing bigger and better results in the absolute most effective way possible—in the only way possible.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constrai