Sublime

Second, have a simple lead generation plan. This must include the regular development of insight that’s disseminated somehow, but you’ll need at least one higher-impact tactic that fits your personality and takes advantage of the context in which you work: speaking engagements, events, research reports, a book, etc. The goal is to secure more

If you can create a new category for yourself, and avoid all comparison conversations, your ability to attract clients (and set the price) is going to explode through the roof. But if you can help your clients create new categories for themselves, and use writing (and languaging) as the vehicle to do that, you’ll be able to buy yourself a five

I’ve found that the best way is to drive people online using direct mail, using an over-sized postcard or what I call a 4-page self-mailer. I send out almost 300 mailings a year and about 100 of those are doing exactly that. They’re driving people online. They’re building their herd. They’re getting email addresses and they’re getting people from

Travis Jones

Here is a short list of “killer” promotions to get you started.

Pro Tip: Add Bonuses Instead of Discounting Whenever Possible on Core Offers Whenever trying to close a deal, never discount the main offer. It teaches your customers that your prices are negotiable (which is terrible). Adding bonuses to increase value to close the deal is far superior to cutting prices. It puts you in a position of strength and