Sublime
An inspiration engine for ideas
My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.
Ben Settle • Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
If you want to know more about how I pick markets, and find niches that are profitable, go to Acquisition.com/training/offers course then watch “Winning Markets” for a short video tutorial.
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
Digital Millionaire Secrets : How I Built an 8-Figure Business Selling My Knowledge Online
amazon.com
Business is no longer a vessel for only money, but purpose and impact. Dan’s one-person business philosophy is holistic. It has gone on to change the perspectives of those that want to build their ideal future doing what they love.
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
people like Brennan Dunn, who runs an email automation and training consultancy, are able to launch products without even lifting a finger. Brennan can leave home, not even bringing a computer, and still have record sales because he’s built a system that drives ideal buyers to his website, converts them into subscribers, sends them personalized ema
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Sean is easily able to meet his $500,000 per year profit goal, not through marketing and promotion, but by paying close attention to his existing customer base.
Paul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
Once upon a time, back in the dark ages called the 1990s, one of the greatest copywriters of all time, Gary Bencivenga, wrote a lucrative front-end promotion for BL/P that we called the survey package. By “front end” I mean it was to attract new customers who were mostly unfamiliar with the newsletter and the brand. The survey package was a fairly
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
“How to Control Your Business and Your Life” at www.HowToControlYourBusiness.com. Enter Dan Kennedy in the promo code, and I’ll send you the book for free.