Sublime
An inspiration engine for ideas
BEAR (Behavioural Economics in Action at Rotman)
Dilip Soman • Behavioral Science in the Wild (Behaviorally Informed Organizations)
Fundamentally, when we value effort over outcome, we’re paying for incompetence. Although it is actually irrational, we feel more rational, and more comfortable, paying for incompetence.
Dan Ariely • Dollars and Sense
We overvalue what we own and what we might lose
Dan Ariely • Dollars and Sense
not how we operate and that’s not what we do.
Dan Ariely • Dollars and Sense
We feel the pain of losses more strongly than we do the same magnitude of pleasure.
Dan Ariely • Dollars and Sense
Big Idea One: Incentives Matter
Alex Taborrok • Modern Principles of Economics
how the sunk cost mindset is so deeply entrenched that conmen know to begin by asking their marks for several small favors or investments before progressing to large asks.