Sublime

this thought experiment suggests that we don’t cheat and steal as much as we would if we were perfectly rational and acted only in our own self-interest.

Remember, our lack of self-control is due to discounting the future—because we are not emotionally attached to it—and to our willpower’s failure to overcome the temptations of the present.

por nossa própria natureza, somos programados para comparar.

Why are adults so much more vulnerable to the sunk-cost bias than young children?

Transparency builds trust and creates value by showing the effort that we connect to fairness.

It’s precisely because of the compounding effect of these two forces that students in Max Bazerman’s negotiations class at Harvard Business School would do well to hold on to their wallets when he introduces his “twenty-dollar auction.” They say it’s easy to take candy from a baby; Professor Bazerman has found that it’s just as easy to take money f

We are willing to pay more when we see the costs of production, people running around, the effort involved. We implicitly assume that something labor-intensive is worth more than something that isn’t.

In his seminal book Predictably Irrational, Dan Ariely describes an experiment that revealed just how much consumers’ decisions about the price they would like to pay are affected by the set of options they have to choose from. The idea for the experiment was born when Ariely noticed that The Economist magazine was using a rather perplexing pricing