Sublime
An inspiration engine for ideas
You can also choose to pay for conversions instead of clicks on Smart Display campaigns that use Target CPA bidding.
PATRICK GILBERT • Join or Die: Digital Advertising in the Age of Automation
Ideally there should not be just one single test winner to push live on your website—there should be a winner to push live for every key visitor segment, and doing this will result in much higher conversion rates.
Rich Page • Website Optimization: An Hour a Day
Price elasticity modeling also works for a product with a single upsell option.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Can you judge the impact of one page on the final conversion results?
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Macro Ops • The Bill Gurley Chronicles: Part I
Adobe Test&Target offers a great targeting add-on called Test&Target 1:1. This upgrade builds in-depth learnings from visitors’ behavioral patterns to predict and automatically show individual visitors more relevant content resulting in higher conversion rates.
Rich Page • Website Optimization: An Hour a Day
you would do better to convert 5% of 2 million monthly visitors, for example, than to convert 50% of 100,000 visitors. The best long-term strategy is generally to aim for a moderate conversion rate (in my research, I’ve found that most companies’ range from 2% to 5%) coupled with a high volume of traffic. If you’re targeting a small market, you sho
... See morehbr.org • Making “Freemium” Work
SEO Traffic divided by the Title Competition squared.