Sublime

efficiencies on the conversion side of the equation do more than save money—they are a lever that raises the effectiveness of all marketing. They reduce the cost of acquiring new leads and sales.

there are tools that allow you to run real-time comparison tests to see how differences in your ads affect your click-through rate, and a host of reporting options that let you track your campaign and tweak it to achieve better results.

Multiply the revenue per visitor for a particular type of landing page by the number of visitors who land on it. This will give you a revenue estimate for the traffic source. Multiply that number by the bounce rate (the percentage of visitors who immediately exit without viewing another page). This will give you a rough sense of the potential lost

A figure that measures quantity, but not quality. We’re looking at you, “Conversion Rate”. Take a bow. An averaged, aggregated, retrospective, binary figure for customers that is supposed to be heralded as that which defines performance. Trying to understand and mould performance based on a single figure at the end of the yellow brick road isn’t go

sampling efficiency

If you know the real cost of the time and services spent on building and maintaining your site, you may be able to put a figure on your CPV by dividing that cost spread over time by the total number of visitors. A simple way to reduce your CPV and to increase your EPV-to-CPV ratio is to drive more traffic to the site. However, bear in mind that whi

tell me the Conversion Rate metric if you do e-commerce, or tell me about the Revenue Trends metrics.

Creative, price lists, content copy and more can be delivered to industry standard, to hundreds of partners, thereby maximizing compatibility and increasing conversions.