Sublime

as a general rule of thumb, you’ll need between 100 and 400 conversions per challenger.

Different types of conversions usually have different values. In a B2B setting, whitepaper downloads usually have lower value than quote requests or live chat sessions, for example. To analyze multiple goals, you need to consider the relative contribution from each type with weighted conversion goals.

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

The final conversion in an online service formula is turning customers into repeat customers. The predictive metric for renewals is login rates. This is the number of logins each month divided by the number of paying customers. You also may want to track your trial login rate, which is trial-account login divided by active trial customers.

Measuring with CTR has done more harm than good for online advertisers. Whenever possible, your conversion-optimization goals should show purchase intent or, even better, represent real revenue.

• conversion rates (clicks resulting in app downloads) of 5 per cent on average;

If they have built up enough momentum, the final stage should have a good conversion rate.

Many websites are set up in a way that leads to a higher conversion rate on desktop. Therefore, advertisers are willing to pay more for desktop traffic, thus increasing the market rate for that click.