Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™

People tend to feel more positively about what they own solely because they own it. Give your customers ways to express their satisfaction.

If you have content that goes viral, you will see a great deal of traffic. However, viral traffic often will not turn into subscribers, leads, or sales. It is often low quality.

mobile phone owners still see text messages as a personal, advertising-free channel, your content must conform closely to what you promised

The litmus test is simple: Anything that supports the decision-making process belongs on the landing page, and anything that does not is likely to reduce your conversion rate.

Online stores may be allowed to text shoppers when an out-of-stock item becomes available.

Every link is a promise. Every time someone finds one of your pages on Google, it carries with it a description that sets their expectation. Every time you send an email or post a tweet pointing back to your content, you are making a promise. “Learn More” is a promise to inform. Even the venerable “Click Here” carries a promise

The typical home page is a bottle full of different colored opportunities that will inevitably bring the reader to a halt

“the pages I bring people to should keep the promise I make.”

You must collect explicit permission to send text messages, and be sure to remind the visitor that they may be charged by their mobile service provider before they agree.