Sublime

(Attempts to give up snacking, for instance, will often fail unless there’s a new routine to satisfy old cues and reward urges.

Eugene showed that habits, as much as memory and reason, are at the root of how we behave. We might not remember the experiences that create our habits, but once they are lodged within our brains they influence how we act—often without our realization.

High centrality participants tended to ask ten to twenty times as many questions as other participants.

Amazon once tried to conquer chaos by synchronizing its employees’ efforts with broad unifying themes like Get Big Fast and Get Our House in Order.

In his excellent book The Power of Habit, Charles Duhigg referenced a 1994 Harvard study of people who had dramatically changed their lives. Often their secret wasn’t momentous upheaval. It was just joining a group that consisted of the type of people they wanted to become.

As melhores pessoas tinham feito os melhores sistemas e os melhores sistemas tinham arrecadado fundos, fundos ilimitados, que tornavam possível aquilo, o melhor lugar para trabalhar.

“The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.”

we want to draw the unique brilliance out of everyone,” Michaels told me.