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Think Small. Swear allegiance to the concept of small groups of smart people. Remember it well when new project groups are formed. This is a key component of Simplicity, and you must become its champion. Small groups of smart people deliver better results, higher efficiency, and improved morale.

Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success

melhor começar enfocando uma única coisa.

Charles Duhigg • O poder do hábito: Por que fazemos o que fazemos na vida e nos negócios (Portuguese Edition)

In 2011, Google acquired a small company called Apture, along with it its CEO, a man named Tristan Harris. He ended up working on the team that designed Gmail’s inbox app and realized what he would later publicly say: “Never before in history have the decisions of a handful of designers (mostly men, white, living in SF, aged 25–35) working at 3 com

Priya Parker • The Art of Gathering: How We Meet and Why It Matters

It is part of the Silicon Valley circle of life that this happens—that tiny, high-energy startups eventually grow to be large and unwieldy, and the most entrepreneurial employees go on to spread their know-how, money,

Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects

Apple has been particularly forward-thinking in the art of crafting publicness into their product and marketing strategy.

Ryan Holiday • Growth Hacker Marketing

pressures. As it started in the black car space, all of its competitors were focused on promoting pressures. It won’t be a black car, it will be a silver Audi with a minibar and a disco ball synced to your playlist, driven by Claudia Schiffer and powered by the defensive line of the Raiders! What Uber recognized is that the desire to go from Point