Sublime
An inspiration engine for ideas
Some habits, in other words, matter more than others in remaking businesses and lives. These are “keystone habits,” and they can influence how people work, eat, play, live, spend, and communicate. Keystone habits start a process that, over time, transforms everything.
Charles Duhigg • The Power of Habit: Why We Do What We Do, and How to Change
For each channel, you should identify one decent channel strategy that has a chance of moving the needle.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Google founders Larry Page and Sergey Brin didn’t set out to create one of the fastest-growing startup companies in history; they didn’t even start out seeking to revolutionize the way we search for information on the web. Their first goal, as collaborators on the Stanford Digital Library Project, was to solve a much smaller problem: how to
... See morePeter Sims • Little Bets: How breakthrough ideas emerge from small discoveries
When you start anything new, there are forces pulling you in a variety of directions. There’s the stuff you could do, the stuff you want to do, and the stuff you have to do. The stuff you have to do is where you should begin. Start at the epicenter.
David Heinemeier Hansson • Rework
Schultz formed a strategic hypothesis—the Italian espresso experience could be re-created in America and the public would embrace it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
KIT KAT AND COFFEE: GROWING THE HABITAT
Jonah Berger • Contagious: Why Things Catch On
pressures. As it started in the black car space, all of its competitors were focused on promoting pressures. It won’t be a black car, it will be a silver Audi with a minibar and a disco ball synced to your playlist, driven by Claudia Schiffer and powered by the defensive line of the Raiders! What Uber recognized is that the desire to go from Point
... See moreMatt Wallaert • Start at the End: How to Build Products That Create Change
THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan