Sublime
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New Marketing
Lori Abichandani • 5 cards
Inclusive Brands
Sam Blumenthal and • 3 cards
LOEWE
Paloma de la Puente • 2 cards
Branding
Paul Sturrock • 1 card
product
Gauri Konanoor • 1 card
Product with Attitude • 1 card
Research into the brand equity of PL brands shows that while PLs do often share common prototypically PL qualities (e.g., lower price/good value, but slightly lower quality), individual PLs can…
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Jenni Romaniuk • Better Brand Health eBook
The brand’s buyer attitudes tend to peak at the slightly positive indicator, surrounded by a few buyers neutral in sentiment and a few buyers having a stronger positive attitude.
Jenni Romaniuk • Better Brand Health eBook
Personal brand
Eneko Uruñuela • 1 card