Sublime

“What interests me is the role businesses can play in creating trends—and I'm particularly interested in trends that influence society in a positive way.

inside a company.

His life’s work is devoted to helping experts build better businesses.

To fully capture the unique dynamic forces that are at play in a given culture, all stakeholders must participate in answering questions like: Who are we? What brings us together? What do we collectively value?

But now, deep-running social, technological, and customer shifts mean that around the world people are no longer living the lives determined for them by their demographics. Liberated from traditional ideas about the lives they “should” live given their age, gender, income bracket, and more, these people are instead constructing lifestyles and ident

As they grow companies tend to become more and more unidimensional, driven partially by market forces but also by the inevitable ossification of the top-down administrative and bureaucratic needs perceived as necessary for operating a traditional company in the modern era. Change, adaptation, and reinvention become increasingly difficult to effect,

company of one questions growth and stays small on purpose.

Trends arise when external change unlocks new ways to serve fundamental human needs.

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