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Tiny Habits - B.J.Fogg
Behavior = Motivation × Ability × Prompts
Fogg Behavior Model
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
BJ Fogg created a framework for motivation that has three core motivators, each with two sides.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior.
Nir Eyal • Hooked: How to Build Habit-Forming Products
BJ Fogg Behavior Model
Ramli John • Product-Led Onboarding
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
amazon.com