How to apply behavioural economics to the design process
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How to apply behavioural economics to the design process
Behaviour = Motivation + Ability + Prompt
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to pr... See more
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to pr... See more