Sublime

This

When we have no idea what something should cost, we believe we’re making the best decision if we neither overspend on the deluxe model nor go too cheap on the basic one.

For example, funding time by using a grocery delivery service allows you to spend more minutes engaged in the part of making a meal that you like—cooking. Again, a quick calculation shows you’re still saving time: getting rid of deciding what to eat (ten minutes) and shopping for the food (twenty minutes) only once a week frees up twenty-six hours

the amount we’re willing to pay for things often depends, to a large degree, on how fair the price appears to be.

Tim came up with a way of measuring how much a person really values getting things and having money compared to other values, like spending time with their family or trying to make the world a better place. He called it the Aspiration Index,3 and it is pretty straightforward. You ask people how much they agree with statements such as “It is

Enough! I don’t care about pageviews or stoking rage. If you’re like me, you care about knowing where your money’s going and redirecting it to go where you want it to go. We want our money to grow automatically, in accounts that don’t nickel-and-dime us with fees.

It is not objective effort so much as the appearance of effort that drives the psychology of what we are willing to pay.

Just think about yourself: Have you 10xed the value and price of your best performances—even if the amount of time working technically didn’t change?

In other words, how many lives have you touched? Who has benefited from your work, your assets, and your handiwork? What problems have you solved? What value are you to society? If you're working the front desk at a hotel, you simply aren't making much of an impact, and your bank account will represent that same fact. The amount of money you have