Sublime

Firth had just begun to study programming, but the error was “just obvious” to him. Remembering this incident years later, Firth said that the engineer had probably been “programming by rote. He wanted to make his program look like programs he’d seen before, and that clearly wasn’t gonna work.” Firth always tried to avoid such an approach. “I like

So one way to build great software is to start your own startup. There are two problems with this, though. One is that in a startup you have to do so much besides write software.

Alvy and I decided to do the opposite—to share our work with the outside world. My view was that we were all so far from achieving our goal that to hoard ideas only impeded our ability to get to the finish line.

Representation is the essence of programming.

Haygood believes the catalyst for innovation projects is face time with the key players.

Our program manager, Kim Vorrath, organized this important meeting, and she circulated a plan for a demo that called for all the keyboard derby participants to build their prototypes into a common program, one that would make it easier for Scott to jump from one software prototype to the next without a custom procedure to cue up each entrant.

Pit

Writing code, where most of us are well-versed, is only about 30% of the work needed to launch a successful product.