Sublime
An inspiration engine for ideas
business. We call the discipline category design.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The strategic question is what are we getting done?
Eddie Yoon • Snow Leopard
(Every legendary business is a dumb idea. Until it isn’t.)
Eddie Yoon • Snow Leopard
[Time]
Eddie Yoon • Snow Leopard
Invest in knowledge and skills over time, whether that’s through R&D
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Head to Head: Positioning to win an existing market
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
If you’re like the typical reader of this book, you’re not looking for a quick fix; you’re looking for long-term, sustainable business growth. To achieve it, you must prioritize your attention upstream to your core message first.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
your strategy has everything to do with what you are actually saying.
Eddie Yoon • Snow Leopard
A company that best frames a problem is the company that often comes to define and take the category. Put another way: winning companies today market the problem, not just the solution.