Sublime
An inspiration engine for ideas
of this as Demand Capture vs Demand Creation.
Eddie Yoon • Snow Leopard
Instead of working on creating a radically different POV within a radically different category design as a strategy for growth,
Eddie Yoon • Snow Leopard
discovery-driven planning,
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
The key to each has to do with creating, developing, and dominating new categories of products and services.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Their value is in discovering what really matters to people.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Which means the way you think about “content creation” that has the potential to “make” you and/or your company should follow this blueprint:
Eddie Yoon • Snow Leopard
if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
Peter Thiel, Blake Masters • Zero to One
We believe this is one of the most under-discussed, unexamined aspects of business & marketing today.
Eddie Yoon • Snow Leopard
We must tell our customers how great their life can look if they buy our products and services.