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when there was a high level of clarity of purpose, the team and the people in it overwhelmingly thrived.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Sandbox and Brand Promises KEY RESOURCES: Robert H. Bloom and Dave Conti’s book The Inside Advantage: The Strategy That Unlocks the
Verne Harnish • Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Zach Goldstein , Dani Grant and Nick Grossman – May 29, 2019
We recently held our annual CEO summit where 65 of our portfolio company CEOs came together in NYC. Because we had updated our thesis since last year’s summit, we wanted to share some of our thinking with the group around trusted brands, one of the newer concepts added to t... See more
Dani Grant • Trusted Brands | Union Square Ventures
Just fill in the blanks: • For (target customers—beachhead segment only) • Who are dissatisfied with (the current market alternative) • Our product is a (product category) • That provides (compelling reason to buy). • Unlike (the product alternative), • We have assembled (key whole product features for your specific application).
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Tribes: We Need You to Lead Us by Seth Godin All Marketers are Liars by Seth Godin (Of all my marketing-related books, this is the one that’s the most on point.) Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Ma
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Hacking Growth: A Estratégia de Marketing Inovadora das Empresas de Crescimento Mais Rápido (Portuguese Edition)
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