An Effective Swag Strategy

- make it beautiful- distribute for free ( think long term ROI )- make it exclusive - make it durable

- one of the key purposes of swag is to turn your loyal customers and employees into walking billboards. You wouldn’t pay for a billboard in somebody’s dresser drawer. 

- An effective swag strategy requires high-quality swag, and high-quality swag is beautiful. Beautiful swag is necessary, because you need your customers and employees to actually want to wear/use your swag.