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Bryan Eisenberg • Buyer Legends: The Executive Storyteller’s Guide

To set yourself on the right track, ask yourself those two critical questions: (1) What are the three most important things I need to get done tomorrow? and (2) What is the single most important task I must get done? The questions work within your brain’s “channel capacity” to give you direction and prioritization in manageable doses.
Tom Bartow • Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life
If you want to get people’s attention, Chandler realized, an effective strategy is to be cheaper and easier than the things they’re currently buying and using.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Inspiration by design.
Andy Stefanovich • Look at More: A Proven Approach to Innovation, Growth, and Change
People prefer to learn from those who are within reach, who only recently walked the path
Tiago Forte • The Heart Is the Bottleneck

9.4 Become an Expert Instead of a Planner