Sublime
An inspiration engine for ideas
Always position your customer as the hero and your brand as the guide.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
keep a testimonial brief.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Most brands make what I call an invisible first impression.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
illustrate the stakes section of your website.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
I recommend following this formula word for word for your first pass, then nuancing it so that it feels true to your voice.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
People want to be involved in a story that is larger than themselves.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
A story starts when we meet a character who wants something.
Donald Miller • How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Successful brands, like successful leaders, make it clear what life will look like if somebody engages their products or services.