Sublime
An inspiration engine for ideas
In 1935, H.E. Warren wrote an article entitled “How to Understand Why People Buy,” which every advertiser and salesperson should read twice. He said:
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
If you run a business you’d find this interesting. A store forgot to put out our 35g milk chocolate bar and on the 16th I put the box from the back of store to checkout (where it was supposed to be) and look at our sales the following days at that checkout lane lol https://t.co/YhjXqbtdEF
'How to Win Friends and Influence People' has sold over 30M copies.
But years earlier, Dale Carnegie wrote a near-identical book… and it flopped.
The difference? A little-known copywriting framework from the greatest mail order copywriter of all time.
Steal... See more
Website Copywriting: The 7 Essential Pages for Online Business Success (Business Reimagined Series Book 1)
amazon.com
Marketing Insights
In 1919 Rubicam moved to N.W. Ayer, then the largest agency in the country. There he wrote campaigns which have been included in every anthology of great advertisements, including ‘The Instrument of the Immortals’ for Steinway and ‘The Priceless Ingredient’ for Squibb.
David Ogilvy • Ogilvy on Advertising
Fact: By the time you’ve finished reading CA$HVERTISING, you’ll know more about how to create powerfully effective, money-making advertising than 99 percent of your competitors will know in their entire careers—guaranteed. Now let’s get started.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Copywriting
Sam Liebeskind • 3 cards