Sublime
An inspiration engine for ideas
Your headline should telegraph what you want to say.
David Ogilvy • Ogilvy on Advertising
‘Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.’ ‘Ad writers forget they are salesmen and try to be performers. Instead of sales, they seek applause.’ ‘Whenever possible we introduce a personality into our ads. By making a man famous we ma
... See moreDavid Ogilvy • Ogilvy on Advertising
Few copywriters are ambitious.
David Ogilvy • Ogilvy on Advertising
advertising writing needs to be the best writing of all. It needs to flow from start to finish without a bump or a bubble. STOP
Bond Halbert • The Boron Letters
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
amazon.com
Few copywriters are ambitious.
David Ogilvy • Ogilvy on Advertising
the transitional phrase couches our strongest selling points as if they were a testimonial coming from our best clients.
Mike Weinberg • New Sales. Simplified.
His definition of a good advertisement was that ‘its public is not only strongly sold by it, but both the public and the advertiser remember it for a long time as an admirable piece of work.’