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(My wife Lindsay and I do. In fact, sometimes we make thousands more. We showed our friend Steve, and now he makes an additional $4,300 every month with ease.) Then keep reading. Because by the time you’re finished this letter, you’ll know how. In fact, I’m going to spill the beans and tell you over 48 insider secrets that not one person in 1,000 k
... See moreDrew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Recommended Resource #2 You can obtain a FREE subscription to my No B.S. Marketing Letter along with a special package of other gifts at www.GKIC.com or by following the instructions on page 379 of this book. This will help you make
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
The Happy Customer Handbook: 59 Secrets to Creating Happy Customers Who Come Back Time and Time Again and Enthusiastically Tell Others About You. You can get a free copy of the book, including FREE postage, at www.TheHappyCustomerHandbook.com
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Half the circulation of a newspaper may go to outside towns. That half may be wasted if you offer a sample at local stores. Say in your coupon that outside people should write you for a sample. When they write, do not mail the sample. Send the samples to a local store, and refer inquiries to that store. Mailing a sample may make a convert who canno
... See moreClaude C. Hopkins • Scientific Advertising
Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on copywriting.)
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The only purpose of advertising is to make sales.It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result.
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