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An inspiration engine for ideas
David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.
Patty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship.
Claude C. Hopkins • Scientific Advertising
Try Before You Buy You pay nothing until after you have tried our product for 30 days. Copywriting legend Gary Halbert said that this is the most powerful tactic he has ever used, but in Gary’s words, “Very few people have the balls to test it.”
Mark Joyner • The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
Website Copywriting: The 7 Essential Pages for Online Business Success (Business Reimagined Series Book 1)
amazon.com
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
amazon.com
In print advertisements, your headline is the most important element. The other day I saw one headline produce five times as many orders as another. If your headline promises your strongest and most distinct benefit, you are on your way to success. Good photographs of your product cost more than bad ones, but they also sell more. When you want to s
... See moreDavid Ogilvy • Ogilvy on Advertising
My friend knows the fastest way to grow a company is to make the calls to action clear and then repeat them over and over. He’s made millions simply buying companies, creating stronger calls to action, and then selling the company after their revenue increases.