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And if communities are spaces for belonging, cohorts are spaces for becoming.

Second, the real benefits of current afforestation programs are hotly debated because these programs are not monitored well enough over time (read this article to understand how messed up this space is) and also because what often happens is that the trees that are planted somewhere lead to other trees being cut in another region. Afforestation... See more

The ability of a brand new user to understand and complete the core workflows of a product determines whether your product delivers immediate value to your customers — Day 0 value. If a tool is not useful, people will simply not come back. This is what makes onboarding the most critical part of any growth strategy — successfully onboarded users... See more

Aggregators have all three of the following characteristics; the absence of any one of them can result in a very successful business (in the case of Apple, arguably the most successful business in history), but it means said company is not an aggregator.

Games also continue to be a de facto social network. They’re the only kinds of social networks that don’t have to overcome strong network effects to challenge incumbent social networks. If you can consider Fortnite a “social network,” Fortnite grew to 100 million MAU faster than any conventional social network because it was bootstrapped by the... See more

No amount of time in a conference room will make the future clearer than actually making the future.