You don’t have a right to the cards you believe you should have been dealt with. You have an obligation to play the hell out of the ones you’re holding
The first and obvious reason Shopify is doing this is that Shopify’s goal has always been to “arm the rebels”. One of the primary ways it does that is to provide the benefits of scale and sophistication to smaller merchants. And Shopify Audiences is just another way to do that.
What kind of tools can we build to help human society evolve new rules, such that the new tools and the new rules can have this synergy that augments the collective intelligence of mankind?