When Gin Lane, arguably the most important brand strategist of the DTC era, wound down and launched Pattern Brands, they announced they were launching a “Direct With Consumer” brand. This DWC brand would not only sell cookware products but would build its brand and future products alongside its community.
Because it is too difficult to keep track of each person's specific contributions. And even when it is possible to keep track of them, it is not practical to compensate each person for every single idea they come up with and every line of email or code they contribute.This same dynamic plays out again and again in different situations and at a much... See more
Customers can more easily leave and choose the option that works best for them. In future we’ll choose our jurisdictions and governments the way we chose our insurance policies or religions. Back then, choosing your religion was crazy, the way choosing our governments today seems crazy—or at least infeasible for most people.
If the primary tool of one’s financial life is the checking account, what’s missing right now is a layer of collaborative tools that live on top of our primary accounts. These tools could allow us to spend, lend, borrow, save and trade together. This is an area of enormous opportunity.
This decision-making around how to price digitally scarce music and art illuminated to me that in a commodified streaming economy, most musicians don’t have the ability to set the price of their own creative output in the first place, and may be leaving money on the table in the process.