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By offering a seamlessly integrated email, payment integration (Stripe is a big part of all these revolutions), and no-design-needed opinionated web presentation, Substack managed to basically resurrect a zombie category of text media that hadn’t really existed in this kind of pure form since the 90s.

“The six principles of groundedness are as follows: (1) Accept where you are to get you where you want to go. (2) Be present so you can own your attention and energy. (3) Be patient and you’ll get there faster. (4) Embrace vulnerability to develop genuine strength and confidence. (5) Build deep community. (6) Move your body to ground your mind.”

In the first six months of launch, 10K+ addresses completed a task on RabbitHole and $100K in rewards were distributed by projects to users who completed tasks. One reason for its strong initial traction is its positioning as the only crypto native acquisition channel that projects have.

In today’s world, writing is one of the highest leverage things a human can do