Unlike vertical search aggregators, boutique search engines feel less like yellow pages, and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat - trust. Importantly, boutique search engines introduce new business models that don’t rely on advertising.
Eric Peters at One River Capital, he argued that we live in a period of social upheaval, where young people are keen to invest in technologies that disrupt (and potentially bankrupt) older generations’ preferred institutions, while pushing investments that benefit themselves at the expense oF the old guard. The best part about being young and... See more