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There are four main ways that that will happen:

Two things Conor has been thinking about:

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of... See more

In his words, “most entrepreneurs have two options: work a full-time job and hustle nights/weekends, or leave your job and risk everything to start the company. Gumroad provided a third way: I could contract 20-35 hours a week, and for a couple days a week, incubate ideas and work on my next thing.”

Since the For You algorithm favors only the most instantly mesmerizing content, its constructive videos—such as “how to” guides and field journalism—tend to be relegated to the fringes in favor of tasty but malignant junk info. Many of the most popular TikTokers, such as Charli D’Amelio, Bella Poarch, and Addison Rae, do little more than vapidly

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While Peloton had no problem growing its community with best-in-class engagement and advocacy, it did experience pain points in managing its community. This came down to a lack of community-specific tools and limitations of existing platforms like Facebook. It was time-consuming and manual to draw important insights, and challenging to manage... See more

Start something for the sole purpose of making your life more exciting

Everyone I know is scheming for the future. They’ve got big goals and get up every day and work like mad to try to achieve them. I’ve always found something odd about that: Despite all this effort, people don’t seem to think too much about the specifics of what would happen after their goal is achieved.

Braintrust serves the increasing demand for freelancers - they can aggregate the demand because it's a no-fee model. We can finally unbundle the trillions of dollars in the W2 stack.