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Similar to physical activity in the Strava example, learning is not something that most people enjoy doing. As TikTok founder Alex Zhu points out, education goes a little against human nature. In combination with a strong enough signaling mechanism however, you can get users to participate. It’s kind of the opposite of Chris Dixon’s famous “Come... See more

It Works Too Well. Early research suggests that psilocybin therapy can cause remission of depressive symptoms in one to three sessions. Contrast that with SSRIs like Prozac, which patients take (and insurance companies pay for) for the rest of their lives. That means that there’s little recurring revenue, so COMPASS needs to convince the payers to... See more

Individuals in group settings exhibit behaviors that no one could predict by studying single minds. No one has ever been bashful or extroverted while sitting alone in their room, no one can be a social climber or a man of the people without reference to society, and these characteristics exist because groups are not just simple aggregations of... See more

When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.

But every once in a while someone puts themselves out there. Makes the leap. Faces rejection or failure or worse. And comes out the other side. Better. Changed. Bolder.Most people won’t. Which means those that do change everything.

Let your most active and dedicated members contribute back to the community, through moderation, events, and engagement creation.