Before watching the Summit, I thought of Snap as a social media company, a competitor to Facebook, Instagram, Twitter, TikTok, and the rest. It’s not though. Snap isn’t just building a camera-first messaging app; it’s building the platform of the future. It’s building mirrorworld.
You can use algorithms to surface new things. But algorithms are not nearly as good as human curators yet. Whatever pattern matching is going on inside the mind of Werner Herzog when he recommends books and films is yet superior to YouTube’s recommendation engine. Going from Herzog to Kapuściński and from Kapuściński to Mandelstam and Mandelstam to... See more
In the rush to copy TikTok, many Western social networks have misread how easy it is to apply lessons of a very particular short video experience to social feeds built around other formats. If you’re Instagram Reels and your format and interface are a near carbon copy, then sure, applying the lessons of my three TikTok essays is straightforward.... See more
A job is predicated on agreement. (“I will take X dollars for Y hours of work, as long as the arrangement works for me.”) But there are all sorts of other labors that are predicated on duty . Duty to help others, duty to be true to ourselves. (“I’m doing this because it is necessary for me to do it, regardless of whether it works for me or not.”)... See more