sari

- “I think people are under-estimating how much action you can drive with a relatively small number of people, as long as those people think you’re unique and differentiated, and they have a similar way of seeing the world —a certain kind of belief structure.” – David Perell

The Microwave Principle. Consumers are on an eternal quest for convenience. If you can build a product that demonstrably saves them time or gives them more convenience, they'll choose your product over a higher-quality competitor almost every time.

People often ask me, how many stores did we have at such-and-such a time? It’s the wrong question to ask. What’s important is dollar sales. For example, from 1980 to 1988, we increased the number of stores by 50 percent, but sales were up 340 percent.

Content is the product when your audience, not advertisers, are your customers. Without a great product, you’re not going to sell much.

The DMN is a master regulator and it’s very involved in self-reflection, self-criticism, and worry