Fiverr's Road to 797% Growth: The Decision Frameworks Behind Their Success

The 2010s were all about changing how people viewed work. Let’s think about what this does to the 2020s. My view of it is because so often people don’t want to be full-time hires, it means that businesses need to figure out how to integrate this flexible talent into their workflows. This is to me what this decade is going to be all about.

The 2010s ended up being the decade in which freelancing became mainstream. What I mean by that is freelancing used to be something you would do in between jobs, but this is no longer the case. People choose freelancing as a career path.

Everything I’ve learned about business in the past 20 years boils down to this, at least for marketplaces, supply brings demand. Supply generates demand. It’s a law of business.

$5 is the price of a frappuccino at Starbucks. Why is that important? Because if your coffee is not perfect, you’re not going to be devastated, you’re going to throw it, maybe get another one, maybe replace it, buy a different one. The risk of offering those services is very low, which meant that the screening process that we had to go through on t... See more

Now you come to Fiveer, you don’t hire people, you buy products. These products are being performed by people, but you know exactly who you work with because of our reputation system and the way you look at profiles.

What we’ve done is really productize services. That was the sophisticated issue, which was to create a skew-like system, a true e-commerce experience, where you have a true catalog of productized services.

We saw the labor market in general, but specifically, the freelancing market, which is even to this day very old-fashioned. It’s based on word-of-mouth recommendations from friends. You meet the freelancer at Starbucks. It’s like a date, right? It takes a lot of time and then you need to start negotiating a deal, figuring out if you want to work to... See more