But, when you have the ability online to download or stream individual tracks, then all of a sudden that bundle just doesn’t make sense. So it collapsed apart into individual MP3s. And I think now it makes sense that it’s kind of re-bundling into streaming services like Pandora and Spotify.
Communities like Friends with Benefits allow owners to access exclusive social communities and cultural events. A core premise here is ownership satisfying a need for social belonging and community.
Traditional publishers and social networks will have to compete with self-serve platforms to offer creators the best growth, monetization, and infrastructure. That’s a win for audiences who get more diverse content, as well as creators who get a more stable career path.
1) Social Connections: ocial acceptance and improved digital experiences will usher a new wave of growth in friendly hangouts (House Party), shared screens (Squad), asynchronous catchups (Marco Polo), or finding love (Bumble).
What if by going to your favorite restaurant enough times, you got to own a table at that restaurant, automatically? What if your club membership was an NFT that you could sell to the next person when you decide to leave instead of giving up your expensive initiation fees?
The affordances of different types of online space change how information is produced, circulated, and remembered across platforms. What happens when platforms enable the archival of information? What happens when they encourage collective experiences versus personal, inward-facing ones?