sari

But now, P&G needs to get that consumer to type the word “Tide” itself—otherwise, top hits for detergent might be for competitors or for Amazon private-label products. Brand recall, as opposed to brand awareness, is a much more difficult and expensive proposition.

Naval: "Today the frontier is on the internet and even on the internet, the frontier is within Web3 and crypto because it’s sort of the least regulated the most decentralized, most permissionless, 24x7x365 markets that are self-funding hackers from all around the world."

It’s hard to think of a better summary of the last 20+ years of web browsers — where most of the innovation could best be labeled as incremental.

To that end, I’m exceedingly happy to report that we’ve just acquired People & Company, one of the leading authorities on community-building, to accelerate and celebrate writer success on Substack.

I go back to something the great Andy Grove said about the microprocessor. A reporter asked whether it was good or bad and Andy said: "That's the wrong question. That's like asking whether or not steel is good or bad. It just is. The right question is 'how do we make it good.'"

Of course, smartphones, by themselves, don’t force you to stop hanging out in person. But there are several reasons they reduce it. First, they’re a distraction — the rise of smartphones was also the rise of “ phubbing ”, i.e. when people go on their phones instead of paying attention to the people around them. Second, phones provide a behavioral

... See more

In some respects, this is the holy grail of institutes of higher learning: earning more without actually accepting more (and losing their rarified luster). Over the past forty years, most universities seem to have solved this problem by radically increasing pricing — a move that both relies on and fortifies brand power.