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Currently, there is no single platform that showcases brands with purpose. Because of this, the onus is placed on the consumer to conduct their own research, ultimately, leading to brand fatigue. On top of that, everyday, our social media feeds are inundated with new brands and products, preventing us from purchasing the products we really want.

Competitors’ interfaces were search-driven, required heavy investment in SEO, and often centered on multiple product displays. PDD’s feed-based interface placed more exposure on single products. This gave it full control over distribution to influence consumer purchase decisions in ways most favorable to PDD and its suppliers’.

1. Creators can earn more and charge less without ever raising venture capital

I spoke with Matti about what inspired him to build the community with his team of 15 volunteers, how he’s driven such significant organic growth using promotional channels like Reddit, and his future plans for Study Together—from monetization to new features.   

My conclusion after observing and participating in this over roughly 20 years is that it’s not a problem with the people but a problem with the model. The core issue is there is a fundamental misalignment between the needs of a corporation and the needs of a network.

The easy money to be made speculating on crypto assets seems to have distracted developers and investors from the hard work of building useful real-world services.

We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes.