Taking a product or service that people have had to pay for and making it free is perhaps the most powerful way to democratize access to it. Robinhood democratizes access to investing by offering a commission-free platform.
The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information
Design an information diet like you would design your diet with food: this information is good, this information is bad, don’t consume this type of information, only consume this type of media during this specific time of day, etc.
Cryptomedia and digital assets aren’t exclusive to music; they’ll rearchitect all cultural industries. Many of us were taught that because something is digital, it has no value. We were conditioned by the early internet to assume that everything online is free. But digital creations do have value; the system is just set up so that we don’t see it.
Instead of the commonly-accepted “infrastructure phase,” Grossman and Grant argued, crypto was in another turn of the apps-infrastructure-cycle. “The history of new technologies shows that apps beget infrastructure,” they wrote, “not the other way around.”