What we’re experiencing is, in a metaphorical sense, a reversal of the early trajectory of civilization: we are evolving from being cultivators of personal knowledge to being hunters and gatherers in the electronic data forest.
You want to find opportunities for talent arbitrage: for example, find people who are excellent at their craft but struggle at self-presentation or public speaking. Others will write them off before seeing what they have to offer — and you get to harness them for their skill while either hiding or improving their weaknesses.
The company, then, is a modern phenomenon, at least in the way we usually think of it. What seems so embedded and intractable today — the default for most new ventures — is really just humanity’s latest attempt to solve the problem of coordination.
The lack of professional infrastructure available to support creator led, solo media companies either pushed people back inside the four walls of a company, capping both their creative flexibility and upside, or forced them to try to build their businesses on top of platforms far more incentivized to deliver a network (which, of course, has value)... See more