sari

When my brother and I were little kids, we were sitting around our grandparents' house on the Cape one sunny summer day doing absolutely nothing, waiting for something to entertain us. One of us made the mistake of telling our grandmother that we were bored. She wasted absolutely no time lighting us up, all but physically kicking us out of the

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Prepare for anomalies. Building a startup requires extraordinary adaptability. What seems fixed one day may be fluid the next. To capitalize on volatility, it’s worth preparing a playbook for low-probability, high-impact events. When the next Black Swan hits, your business will be ready.

Bounded notifications: BeReal does this well—users know to expect just one notification per day that prompts them to share. More broadly, “once daily” or weekly apps such as Lobby reliably limit the number of notifications sent per time period. Contrast this with habitual social apps that send seemingly unlimited notifications based on a complex,... See more