For a startup focused on customer experience, the employer market will be hard to crack at first—companies are doing the purchasing, and are focused on getting the best terms for themselves, rather than the best experience for their customers.
As an order of magnitude, in 2018 the global box office industry was worth US$41.7 bn while global music revenues reached US$19.1 bn. Can you spot the difference?
Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but... See more