Luxury brands have to create an extreme amount of value for their consumers. Design, packaging, and function are undoubtedly important features. However, they aren’t what drive Added Luxury Value (ALV), and ALV is the precondition that’s needed before someone will even consider buying a luxury brand.
The hotnewtheory online is that reading is kaput, and therefore civilization is too. The rise of hyper-addictive digital technologies has shattered our attention spans and extinguished our taste for text. Books are disappearing from our culture, and so are our capacities for complex and rational thought. We are careening toward a post-literate... See more