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Direct response is where most of the money is in digital advertising, which makes sense—direct response drives real outcomes for brands, and it’s highly measurable. Direct response lends itself naturally to the internet, where attribution is easier than with TV or physical advertising like billboards.

Learning means being able to use new information. The basic process of learning consists of reflection and feedback. We learn facts and concepts through reflecting on experience—our own or others’. If you read something and you don’t make time to think about what you’ve read, you won’t be able to use any of the wisdom you’ve been exposed to.

For example last week I gave ten points to our colleague Nadine, because I think she’s driving some projects excellently. At the beginning of the month, you get 100 points and if you don’t use them they’ll be gone by the end of the month at which point you get topped up with new points. So every month you can give 100 points to team members. It’s... See more

Pre-internet games were sold in stores and teams that had worked on it moved on. With the Internet came “connected games” that allowed ongoing updates. Latest trend: games adding many meta layers which are aimed to keep users engaged often with no real connection to the game itself (live concerts in games, a card collection or virtual pet layer... See more

We all seek a sense of belonging. It's what inspires our desire to seek out groups of like-minded people. Once that fit is established, there's status in being a community leader. The most direct example here is Reddit: the moderator of a particular subreddit holds status to those engaged in the community. Even a contributor that writes a popular... See more

Wikipedia has a built-in editorial lodestar that social media platforms lack. Whereas sites like Facebook have recently invested more heavily in moderation (with limited results), their sense of neutrality remains “passive” — compared to Wikipedia’s “active” sense of neutrality