People seek out and pay attention to information and cues that confirm their beliefs. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe.
This viewpoint puts forward an argument in support of short communication formats. Such formats are still frowned upon my many universities. Wrongly so. Some of the most brilliant ideas of our time were communicated in short
It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution