Beyond simply marketing the the product, some companies, including Shihuituan (the Uber of convenience stores in China) have made local community leaders (their version of influencers) points of contact for logistics as well, which substantially lowers their own costs, creates more connectivity with their target communities, and shares more income ... See more
And while Brandless made a big deal out of the concept of a “brand tax” — the idea that products from other brands cost more because they have middlemen or other distribution costs — we now know the real story is that direct to consumer e-commerce brands have their own high costs, from engineering talent to online marketing.
This is what I say: First of all, no one needs to watch the news every night, unless one is married to the anchor. Otherwise, you are mostly going to learn more than you need to know about where the local fires are, and how rainy it has been: so rainy! That is half an hour, a few days a week, I tell my students. You could commit to writing one page... See more
A broken family is a family in which any member must break herself into pieces to fit in. A whole family is one in which each member can bring her full self to the table knowing that she will always be both held and free