What the US can learn from China on social commerce

China has successfully integrated multimedia content with shopping platforms, a feat that the US is only starting to crack with initiatives like Instagram’s Shops and Shopify’s competitor Shop.

Beyond simply marketing the the product, some companies, including Shihuituan (the Uber of convenience stores in China) have made local community leaders (their version of influencers) points of contact for logistics as well, which substantially lowers their own costs, creates more connectivity with their target communities, and shares more income ... See more