Economics has historically focused on "goods" in the form of physical objects: production of food, manufacturing of widgets, buying and selling houses, and the like. Physical objects have some particular properties: they can be transferred, destroyed, bought and sold, but not copied... But on the internet, very different rules apply. Copying is che... See more
But I also think that the maturation of podcasting, on the whole, is a good thing. The decentralized nature and lack of scale over the last 15 years limited the format’s growth, and increased monetization will trigger a cambrian explosion of new talent.
YouTube is less surprising than its peers, especially TikTok. While the latter has an almost telepathic capacity for serving you a wide variety of content it thinks you’ll like, YouTube is instead a platform designed for long-term buy-in. Creators are less likely to go viral on a one-off video on YouTube than they are on TikTok, but they’re more li... See more