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The problem is that there are a lot of publications in the world that would like to be supported by subscriptions, and a lot of readers in the world that would prefer to pay for ad-free content, but nobody is making a market. This is where Twitter is making its play.

“It used to be that people were born as part of a community, and had to find their place as individuals. Now people are born as individuals, and have to find their community.”

It's remarkable that arguably the two most successful online multiplayer creations of the last twenty years relied on unpaid workers. Both Wikipedia and Bitcoin have scaled to absurd sizes on volunteers' backs, inspired to work without tangible reward. Many successful open source software projects have done the same.

If MW.S has taught me anything it's this: "If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better."

For creators with an existing audience, launching a DAO or selling NFTs might be fairly straightforward. But what if you don’t yet have an audience? The major benefit of centralized social apps is that they aggregate consumer attention.