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For others, though, it takes a bit more product insight, and some might say intuition, to see the ceiling before you bump into it.

Though the company has succeeded in securing a $15 billion valuation and earns hundreds of millions in revenue, there’s the sense that its current manifestation is perhaps only halfway to its end state. For Discord to reach its obscene potential, CEO Jason Citron ​— no stranger to pivots — may have to embrace new technologies, consider different... See more

Direct response is where most of the money is in digital advertising, which makes sense—direct response drives real outcomes for brands, and it’s highly measurable. Direct response lends itself naturally to the internet, where attribution is easier than with TV or physical advertising like billboards.

So let’s review: there is both little evidence that Twitter can monetize via direct response marketing, and reason to believe that the problem is not simply mismanagement. At the same time, Twitter is absolutely essential to a core group of users who are not simply unconcerned with the problems inherent to Twitter’s public broadcast model... See more