Incentive Design

What really broke down in Google’s original vision is the incentive system they were building towards. There is a very specific subset of information you’re interested in “organizing” when you’re trying to serve the perfect ad.

There’s this cool idea in software that you “ship your org chart” called Conway’s law: “Organizations, who design systems, are constrained to produce designs which are copies of the communication structures of these organizations” I’d offer a similar law for investors: “you… Show more

One thing that might surprise you about dominance is how companies get it. You might think it comes from rapacious win-at-all costs business practices, or from raising large amounts of money to snuff out competition. But we’ve found that the primary source for a company’s dominance is whether it designs its product and business model to be perfectl... See more