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By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill i... See more

It’s Expensive. COMPASS’ therapy is more than just a pill. It includes many hours of labor in preparation, during the session, and in the integration phase from trained therapists. That gets expensive quickly. Johnson & Johnson has faced reimbursement challenges with its eskatemine therapy, which also requires repeated in-office treatments.

Firstly, people will increasingly identify with and trust other people rather than starting with a specific type of product or impersonal brand. We're putting the individual’s brand and their company’s brand forward. We compare Shopify and Etsy—there’s a difference in how overwhelming it is to go to somebody's Shopify store that you trust, vs. goin... See more

"Your mind is a suggestion engine. Every thought you have is a suggestion, not an order. Sometimes your mind suggests that you are tired, that you should give up, or that you should take an easier path. But if you pause, you can discover new suggestions. For example, that you will feel good once the work is done or that you have the ability to fini... See more

First, the subscription service must get better the more your customers use it.

This new reality is less about everyone transforming into their own brand or even becoming an independent contractor at the whims of a mercurial gig economy—it will be the very basis for life, or at least livelihood. It's the creation of a future in which we can never afford to stop working, or better yet, where work doesn’t actually feel like work... See more

David Lynch: “Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper. Down deep, the fish are more powerful and more pure. They’re huge and abstract. And they’re very beautiful.”