Interview with Kajabi’s CPO: The secret giant in the passion economy that has bootstrapped to $1B GMV run rate

Firstly, people will increasingly identify with and trust other people rather than starting with a specific type of product or impersonal brand. We're putting the individual’s brand and their company’s brand forward. We compare Shopify and Etsy—there’s a difference in how overwhelming it is to go to somebody's Shopify store that you trust, vs. goin... See more

A knowledge entrepreneur also wants to evolve over time as their audience matures and their needs change. Maybe somebody who's offering a newsletter today chooses to offer an online course or community tomorrow. That’s what we see happening among our customer base.

We are a horizontal platform by design: entrepreneurs are coming in and serving all sorts of different niches.

And so in 2015, we launched what Kajabi is today: an all-in-one platform for knowledge entrepreneurs who want to build a business out of their knowledge.

Kajabi is on pace to reach a $1 billion annualized GMV—that’s $1 billion paid out to creators annually!