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Residential real estate is a massive market ($1.6 trillion annually) with low customer satisfaction and an inconsistent experience (28% of realtors do the job part time). Opendoor’s model has five tailwinds at its back:

To paraphrase Marx, we might hunt for jobs on LinkedIn in the morning, fish for compliments on Instagram in the afternoon, criticize each other on Twitter after dinner, and be as lascivious as we like on Tinder in the late evening, without letting any of these identities define us...  Nevertheless, something is lost in this fractionalization o... See more

No decision is made entirely rationally. Emotional disposition towards brand can give an advantage even when the product is out-featured or out-priced by competitors. Become more dependent on emotional ties.

Swaypay wants retailers to pay you instead of paying Google, Facebook, and Amazon.

“I’ve come to call this heroic individualism: an ongoing game of one-upmanship, against both yourself and others, paired with the limiting belief that measurable achievement is the only arbiter of success. Even if you do a good job hiding it on the outside, with heroic individualism you chronically feel like you never quite reach the finish line th... See more

It’s often easy to make a decision, but it can be much harder to get your team to invest emotionally in that decision.