The Great CEO Within: The Tactical Guide to Company Building

The greatest risk of a startup is not that they moved too slowly in dominating the entire marketplace, but rather that they spread their scarce resources too thin and ended up securing few or no customers at all.

You create buy-in when you make people feel that they are part of the decision and that their input contributes to the final outcome.

It’s often easy to make a decision, but it can be much harder to get your team to invest emotionally in that decision.