Swaypay: Not Boring Investment Memo

Previously, it was hard to imagine a retailer giving their valuable checkout space to an unproven startup.

For the action to be frictionless, it needs to sit in the checkout flow.

If I don’t post, I pay back my discount.

If I post, I keep the discount and Swaypay keeps the $5

I have 30 days to post a picture of myself wearing the shirt to Instagram

Shirt.com pays Swaypay $5

I buy a shirt for $60

I check my Swaypay discount: 40%!

I see a $100 shirt on shirt.com