(2) Scalability - can you stretch the company to scale its potential? (note: this can be any combination of additional sales channels beyond DTC and/or additional relevant product categories, and/or new geographies)
Apple has always thought of itself as the kind of company that empowers creative people to do their best work... But now, through its App Store policies, Apple is now one of the main barriers to independent creators thriving on the internet.
In 2003, Lego were just months from bankruptcy.
Their sales were plummeting & they were $800 Million in debt.
Until they made ONE decision that would transform Lego into a $13 Billion empire...
Here's the full story: https://t.co/Tne5IaiDmU