The audacity of launching now

One is this idea that Quibi thought it was designing something for commuters, but went ahead with its launch plans even as everyone stopped commuting. That deserves a sympathetic sigh, but that’s reality now. The only path forward is to iterate toward what will work, which is more of a content and distribution problem than a messaging problem.

And the movement toward environmentally conscious consumer products means they may be more interested in trying a refillable concentrate model, similar to those from Blueland and other brands, which reduces single-use plastic waste and is more efficient for shipping.