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Of course, groups have their downsides. Facebook’s groups product has regularly come in for criticism for hosting extremism and misinformation, particularly related to vaccines. The same thing that can make groups fun to use — the posts are less visible to outsiders, and can therefore build a sense of shared purpose — also makes them harder to poli... See more

One other thing the book claims is that, until recently, technology has always led to increasing centralization. And for the first time, this trend is going to be reversed. That's what enables the Sovereign Individual.

And in the midst of the current situation surrounding coronavirus, influencers have only become more valuable to brands as companies search for ways to keep their audiences engaged without coming across as tone deaf.

Braintrust is a clear distillation of an incredibly important point: good tokenomics can enhance a strong value proposition, but can’t replace a strong value proposition. 

Though digital shelf space is unlimited, consumers’ time and attention remain finite, so creators have to spend more and more resources to try to stand out.