Designing Revenue Models | giffconstable.com

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Maintenance fees / add-on services — some companies treat maintenance or add-on services as upsell revenue streams, but you can design a model where the product itself is free, or near-free, and you make your money from maintenance, support, or services. A classic example is open source companies.

Crypto tokens — this is an area that is very new a

Giff Constable • Designing Revenue Models | giffconstable.com

Tipping / donations — where customers have the option of donating a certain amount to the company. In certain domains, this has proven even more effective than directly charging, but the most successful variations appear to be in domains tied to a good cause and where there is already a monetary transaction happening that you can piggyback on top of.

Giff Constable • Designing Revenue Models | giffconstable.com

Lead gen / affiliate fees

Giff Constable • Designing Revenue Models | giffconstable.com

Advertising

Pay per use / pay per transaction — whether fees for usage tiers, or transaction commissions, this has long been a great revenue model for marketplaces, as it aligns the business with increasing transaction activity

Giff Constable • Designing Revenue Models | giffconstable.com

One-time purchases

Rental / subscriptions

Giff Constable • Designing Revenue Models | giffconstable.com

That said, if there is one thing I’ve learned, it’s that your revenue model significantly contributes to, or fights against, your ability to create a flywheel for your business. It directly creates or throttles customer behavior.