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- And, if they stay consistent, they can reach 100k followers fairly quickly

When kids do badly at school, it demotivates them. But when kids don’t do well-playing videogames, they bounce back from being defeated and want to try harder. Losing at videogames normalizes mistakes -it teaches kids that it’s okay to try and fail

A number of tech players have emerged to assist businesses in taking what we call “carbon action”. We clustered these actions into 1) creating awareness and transparency and 2) taking action.

Companies often mistakenly try to test their growth hypothesis (discovering how to cost-effectively acquire customers) before proving out the value hypothesis. Don’t put the cart before the horse. Most companies that nail the value hypothesis are highly likely to figure out their growth hypothesis.

Perhaps the simplest way to express what has happened during Covid is to note that Amazon has actually lost share in e-commerce during Covid. The largest e-commerce share gainers in most categories have been category leading physical retailers as well as the DTC businesses of most brands.