It’s All So … Premiocre

The presence of many nice-enough choices without any meaningful way to distinguish among them is a fundamental dysphoria of modern consumerism. Anybody can track in intimate detail how the wealthy and stylish spend their money via social media, and just when you’ve learned exactly what you can’t have, the internet swoops in to offer a look-for-less... See more

Premium mediocrity, by his definition, is a fancy tile backsplash in an apartment’s tiny, nearly nonfunctional kitchen, or french fries doused in truffle oil, which contains no actual truffles. It’s Uber Pool, which makes the luxury of being chauffeured around town financially accessible, yet requires that you brush thighs with strangers sharing th... See more

These goods are the least expensive way to gain temporary entry to a particular consumer class—for example, Gucci belts cost $450, while one of the brand’s bags could easily set you back $3,500.