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2. The big get bigger - The antithesis of greenfield, today’s big box retailers and large tech incumbents often suck the air out of the room and capture disproportionate share of consumer spend.

Communities can impact product in other ways beyond raising issues or suggesting features, too. Managing an active open source community is a great way to have users directly contribute to product growth. 

It’s slow and expensive, for instance, to reward a small contribution to a traditional company with an equity grant. But tokens make it easy and inexpensive.

I buy a shirt for $60

Dun & Bradstreet (NYSE:DNB) is 180 years old. No business survives that long (two world wars and a civil war, recessions and depressions, market booms and busts, multiple technological revolutions, good and bad management, you name it) without an amazing structural moat. That’s the power of data businesses.