We are in for one hell of a ride as the incumbent giants – with all of their money, influence & political power – aim their crosshairs at a nascent frontier comprised of pirates & pioneers, and battle to control it, water it down, or outright ban it.

Bottom line: This is the tip of the iceberg, and these are still early innings. Most of today’s projects will flop as part of the relay-race of mass adoption. But as you can hopefully see, the opportunities emerging for entrepreneurs are almost violently compelling.

It’s particularly this interoperability and overlap between our digital apps, services & devices that will become as second-nature as swiping a screen on a phone… which creates a whole new world of opportunity for entrepreneurs.

That’s a whole other section of blockchain opportunity; decentralized accreditations. Let’s say someone completes certain tasks for an employer, or successfully passes a certain course / academy. If there’s a “badge” issued to the service provider on-chain, then that presents a number of interesting capabilities.

What if we apply the same profiling capabilities described above towards a different objective: recruitment. And what if instead of looking at purchase behaviors, we look at specific tokens / NFTs issued by educational platforms, academies, talent pools, workplaces, freelance networks and so on?

This is insanely powerful for building targeted incentives into your marketing strategy.

Eg. Everyone who bought X from your competitor can unlock Y benefit from you.

What this means is that as a developer / publisher in Web3, you’ll be able to build “if/then” processes based on virtually anything that your users have ever purchased, sold or done on the blockchain.

Expanding on the Engagement capabilities mentioned earlier, one of the most interesting features baked into Web3 experiences is the ability to detect assets held by any given Wallet once it’s synched with a Dapp.