There’s a common misconception among creators and creator platforms that getting a fan to pay for content is basically just a stronger version of hitting the “follow” button. But following a person on Twitter or YouTube and paying for the privilege are two very different things that require very different marketing and acquisition mechanisms. More ... See more
"You're more likely to unlock a big leap in performance by trying differently than by trying harder. You might be able to work 10% harder, but a different approach might work 10x better. Remain focused on the core problem, but explore a new line of attack. Persistence is not just about effort, but also strategy. Don't merely try harder, try differe... See more
Some media companies manage this problem by devising systems that generate content without relying too much on any particular creator. Morning Brew, theSkimm, and SNL all have formats that work even if one creator leaves. The goal is to build a locus of value that lives inside the system, rather than specific individual’s brains.
An expanding corpus also expands your audience: for example, there are many more buyers for data covering 50 US states or 10,000 public stocks than for data covering 10 states or 200 stocks.