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In summary, here would be some bets I would make to increase engagement on Twitter, and thus retention, in order of priority:

1. Rank replies based on users’ reactions.


2. Optimize the feed based on people’s lookalikes.


3. Make news exploration more intuitive in the Explore section and for searching topics.


4. Widely release the downvote button for replies only.


5. Ma

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1. Network proximity is now on par with physical geography: Within this cloud continent, the unit of distance between two people is not the travel time between their positions on the globe but rather the degrees of separation in their social networks.

The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.

American culture in particular has instilled in us the bizarre notion that to ask for help amounts to an admission of failure. But some of the most powerful, successful, admired people in the world seem, to me, to have something in common: they ask constantly, creatively, compassionately, and gracefully. And to be sure: when you ask, there’s always... See more